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“My New Dentist” (A study in communication mistakes)

I had an experience with a new dentist recently that really got me thinking about communication mistakes. They cost us so much – no matter what business we’re in. But at the same time, very few people actually do anything about them. It’s a shame, really, because people leave so much on the table.

Anyway, click here for the story and some thoughts on why that is – and how you can avoid the same mistakes in your own life.

(pdf transcript)



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This entry was posted on Tuesday, May 24th, 2011 at 8:53 am and is filed under Communication. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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One Response to ““My New Dentist” (A study in communication mistakes)”

  • Michael Roby says:


    You never get stale. You are always relevant. Interesting and articulate. Your comment that is not the WORDS we use, but rather the MESSAGE we present is so well put. However, I suggest that the message is communicated more effectively when we also choose the right words.

    One other thin; do the dentist a favor. Privately or confidentially present your card with a link to this video. (This assumes you were and are happy with the quality of the WORKMANSHIP.) It would be a huge professional – and personal – favor. You certainly do not owe the dentist a favor, as you PAID for the services. And the dentist may not take it well, but that is his choice.

    Thank you for sharing your wisdom with the world.