Archive for May, 2011


“My New Dentist” (A study in communication mistakes)

Tuesday, May 24th, 2011

I had an experience with a new dentist recently that really got me thinking about communication mistakes. They cost us so much – no matter what business we’re in. But at the same time, very few people actually do anything about them. It’s a shame, really, because people leave so much on the table.

Anyway, click here for the story and some thoughts on why that is – and how you can avoid the same mistakes in your own life.

(pdf transcript)

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